Job Description

Sr. Affiliate Marketing Manager, Home Improvement

THIS IS AN ON-SITE ROLE IN OUR COLUMBUS OH OFFICE

As an award-winning home improvement leader for over 34 years, we're not your “typical” home improvement company. We take our brand promise to continuously improve the lives of our employees and customers to heart . Our passion is helping homeowners make wise investments in their homes, and fully supporting and championing our team members to learn, earn and grow in their careers.

We invest millions of dollars annually in lead generation, digital marketing, affiliate marketing, traditional marketing, media buying and omnichannel marketing , as well as in a wide variety of leading-edge tools and technologies, to ensure we continuously meet or beat our goals and advance how we connect with our audiences and stimulate demand.

This role is responsible for generating quality inbound lead flow through partnerships with lead-generation marketing partners (affiliates) and PPC advertising tactics. The Sr. Affiliate Marketing Manager is responsible for finding new and managing current partner relationships and associated programs to increase leads and ensure monthly forecasts are met/exceeded.

Core Responsibilities :

• Find, vet, onboard, and manage a wide variety of affiliate marketing (lead generation vendor) partners, such as Home Advisor, Angie's List, Quin Street, etc.
• Manage all facets of affiliate marketing relationships and be 100% responsible for their meeting or exceeding lead generation budgets and target marketing KPIs.
• Negotiate best pricing from all affiliate marketing vendors and manage all contracts and renewals.
• Manage PPC campaigns/marketing efforts through the optimal blend of resources and approaches (outsourced partners and/or in-house efforts). Continuously and profitably growing this channel within target marketing cost thresholds.
• Prepare performance analysis reports and partner / PPC marketing scorecards and make recommendations to modify actions to ensure budget projections are met/exceeded. Share metrics with partners and hold them accountable to KPIs.
• Ensure all online listings and Improveit content on each partner site and any associated vendor properties are optimized, continually updated, and accurate.
• Undertake continuous analysis of the competitive environment and consumer trends.
• Ensure affiliates are using marketing tactics that align and support our brand reputation and do no damage to our name.
• Ensure affiliates are maintaining TCPA compliance standards.
• Manage tracking methods (lead sources, source types and source groups) in i360 for all affiliates and PPC campaigns.
• Continuously grow in job-related professional and technical knowledge by tracking emerging trends in lead generation, conversion tactics and PPC management.
• Work closely with Call Center Management when vetting and launching new partners.
• Provide training and create/maintain appropriate support materials for all partners programs and their associated lead generation campaigns; ensure Call Center Management/Reps are fully prepared to handle leads in the most effective manner.

Required Skills & Abilities :

• Highly self-motivated to meet/exceed quotas and goals
• Excellent leadership, interpersonal, team and communication skills (written and verbal)
• Excellent communication and interpersonal skills.
• Strong organizational and analytical skills
• Proficiency with MS Word, Excel, PowerPoint, Outlook, Google Analytics, Hubspot, and Salesforce.
• Ability to work well without supervision.
• Confident, driven, and dynamic leader.
• Entrepreneurial mindset with the ability to identify new and innovative marketing, sales, brand differentiation, and growth opportunities.

Education & Experience:

• Bachelor's or Master's Degree in Marketing or relevant work experience.
• Proven track record of success in senior marketing or sales/business development roles within the home improvement or home services industry.
• Fundamental understanding of profitability.
• Working knowledge of online lead generation practices, direct marketing tactics and digital marketing in general.

What We Offer:

• Highly Competitive Compensation + Lucrative Bonus Opportunity
• Medical and Dental Insurance Options
• 401k Retirement Savings Plan
• Paid Vacation and Personal Days
• Upbeat, Positive Work Environment
• Career Advancement Options
• Contests and Fun Culture Initiatives
• Brand New Offices
• Fast-paced, Growth-Oriented Workplace
• Advanced Technology Tools
• Focus on Work-Life Balance
• Strong Commitment to Marketing Excellence Across Organization
• Stability of a 34-year-old Company with the fuel of a rocket ship!

About Us

Serving the needs of homeowners since 1989, Improveit! Home Remodeling is a leading replacement contracting company headquartered in Columbus Ohio. Markets served include Columbus, Dayton, Cincinnati, Louisville, Lexington, and Southern Indiana. We specialize in replacement windows, bathroom remodeling and kitchen transformations. BBB-Accredited and 24-time Consumers' Choice Awards Winners, we've completed over 60,000 jobs with about one in four of those being for a repeat customer.

We foster a culture focused on winning and our passion is deeply rooted in continuous improvement. We seek leaders who are interested in developing leaders. For us, “Improveit” is more than a name - it's an attitude that governs all that we do for our staff, our customers, and our communities.

We value curiosity, passion, continuous improvement, and the relentless pursuit of excellence . If working for an organization that is driven to be the best and understands that it takes a stellar mix of people, processes, and technology to be a leader, this could be the home for you. If the idea of helping our organization grow through marketing excellence and helping an incredible Company reach even greater heights sounds like music to your ears, we invite you to apply today.

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